Fast Cash Promo

The Fast Cash Promo generates thousands of dollars immediately.  With this promotion former members and missed tours are offered a significant discount based on a prepaid membership.  The membership is restricted with upgrade options.

How it works:

• A personalized letter is mailed to all leads in your database.
• The letters are addressed with a hand script font and a real stamp so they appear personally addressed to the recipient.
• The offer is a limited membership (recommended at $199 per year).  They will have upgrade options such as childcare, classes, tanning, etc. for additional fees when they join.

Why it works:

• The personalization of the letter increases the response rate as it doesn't appear to be junk mail.
• People who have been in your club before know the value of your membership so they see the value in this offer.
• When they come in to join, they almost always choose to upgrade, so the average sale is about $300-$500.

What to expect:

• Solid leads ready to join.  They've been in before so they're ready to join.
• A big boost in cash flow through prepaid memberships.
• Additional sales of personal training packages from these new members.